The best events are those that do not just engage the audience, but those that make the entire experience and the subject matter really come alive. One of the increasingly popular methods being implemented in many an event these days is projection mapping. This is certainly one technique that pushes to the sign such memories of projecting home movies on the flat screen and instead creates impressive 3D experiences.
Event organisers these days have been increasingly incorporating technology in their presentations. Also referred to as video mapping or spatial augmented reality, these are techniques that are being used in many theme parks these days and are also fast becoming a fixture in numerous events for brand activations. The technique uses three-dimensional technology in order to map projected images on any surface. It could be an interior wall, a building exterior, a landscape, or an object and ten transforming that surface into one giant video screen.
The result is a projection that is not only dynamic but one that will truly offer an immersive ad creative environment to the audience. This allows modern event organisers to go somewhere that traditional creatives have not had the chance to- that is, making images really come alive in the third dimension.
The technique, according to Hassan SadiqHimex, has long since been embraced in Europe and is a fixture of many of their events. Projection mapping is notable thanks to the fact that it can provide an event with such memorable experiences. These are always great settings to encourage a contagious audience engagement.
This is especially popular along millennials too. Many of them, after all, are more than willing to spend their hard-earned cash on cool experiences, instead of using them to accumulate material things. With many of them, being driven by posts from their peers about life experiences, they tend to get out more and be part of these events themselves. With the help of smartphones and social media, the initial showing of projections tends to live beyond their showings. With audiences feeling compelled to share their experiences within their circle of friends, it is only a matter of time before the impression of the event spreads
If you are wondering whether this is one technology that would be right for your next event, below are some considerations to look into.
Your budget
Adding this technology can add such wow factor to our event. However, they will not come cheap. The rice will differ from one vendor to the next, but you do get what you pay for.
Your venue
Make sure to check first if the venue of the event is going to be appropriate for the images to be projected on. This is something that you and the prospective vendor can work on. They will be able to send somebody to scout the venue for the event and then decide if 3D projection mapping is going to be possible or not.
Learn more about how you can incorporate 3D projection mapping in your events by reading about Hassan Sadiq Himex online.
