The digital world is advancing at a fast pace nowadays. The broadcast media was losing its track since Netflix, Amazon; YouTube came onto the market. The Cloud-based TV broadcasting saved the industry as the entire business model was getting restructured. The users look for personalized content in their own devices. This led the industry to focus on the increasing demands of the users. Also, as people prefer to watch the content on their personal devices, the broadcast industry needs to ensure that the material is compatible with various hardware. They also keep in check the user experience and ensure they are satisfied with the quality of the content. To offer new opportunities to the users, the latest technological advancements are incorporated by the broadcast industry. Let us see them in detail below:
⦁ Artificial Intelligence
AI has been the talk of the town and is highly incorporated by the broadcast industry to create content and offer to the viewers. As the name suggests, it has self-learning skill and data-driven intelligence which is used to repeat any skill-based job automatically.
It is mainly used in searching and archiving media. Online videos have become very popular. AI helps in recommending and tagging media content thus increasing the money that can be earned. It provides with methodical options to classify, precisely target particular material, archive contents. It also helps in searching huge collections of video or images by understanding the content. One of the most significant innovation is Google‘s video intelligence API which provides with videos of cars if we say ‘car.’ The label detection technique is used to collect information about a video, which was uploaded earlier and the contents in it.
AI also helps in marketing and targeted advertising. By incorporating AI, brands can create more personalized ads. The traditional mass advertisements fail to attract users nowadays. By making unique advertisements, better user reactions are achieved. AI has advanced further and used face recognition and live interaction techniques which enable engagement of the viewers.
AI also helps by providing personalized contents to viewers. There are cognitive tools which help in interpreting sentiments of viewers and estimate the type of video and audio that interest the users. Depending on the interests in a moment, personalized contents are offered to individuals.
⦁ 5G
5G network is flexible and can compute complex data. The 5G network speed can boost up to almost 10Gbps, and it will support more applications like 4K streaming, live personal 3D broadcast. Colossal traffic watches personalized contents in smartphones. To provide with high resolution, users would need a high speed of data transfer.
5G will increase the transmission speed of data which will lead to a high quality of data. The reliability will also improve as there will be no loss of data. There will be no latency which will enable users to view live events or live to a stream of any concert or sports without any disturbance. The creators can make their contents more innovative as users will also be able to watch virtual reality content. There will be no delay to download any content, and there will be a reduction in the cost.
⦁ Blockchain
The challenges faced by privacy, prices will be addressed by using blockchain techniques. If blockchain payment methods are used, there will no transaction fees required which will attract more viewers. Illegal sharing of private content is a significant issue faced by the broadcasters. By incorporating blockchain, the content developers can track anyone who is infringing with the content or copying it. It allows only peer-to-peer sharing and distribution of content. If anyone tries to copy or view the content, they will have to make payment for it.
The broadcast market is adapting themselves to the needs of the users and changing their business model. Many new technologies are incorporated to provide customers with more unique experiences at low costs.
