The year is slowly drawing to a close. And much like how the seasons change, so do the trends that dictate the degree of success in a particular industry. Trends change often. There can be no truer fact that applies to all industries. Trends also change differently per industry, and in terms of digital marketing and in the tech industry in general, trends change quite rapidly.
This is why it’s important for you to always be in the know about these trends, as this allows you to take advantage of market trends in order to further your business. That being said, trends are also useful to help your business stay relevant in the ever-changing direction of the industry you move in.
So, what exactly are the trends that you should expect in 2019?
Video Optimization
Videos are slowly becoming more popular as a medium through which information is shared on the internet. Whether it’s in the form of a video background or a video that’s incorporated into how you’re able to introduce your website to a visitor, videos are quickly becoming a rich traffic magnet to those who are able to utilize them properly. This also helps greatly if a site is going to pass the “blink test”.
An Emphasis On Voice Search
Spoken queries are predicted to become more popular as we progress further in the development of smart assistants. With Apple’s Siri, Samsung’s Bixby, Amazon’s Alexa, and of course, Google’s Google Assistant already on the market, we are also becoming more attuned to their use. Much like the way that cars have replaced horse-drawn carriages back in the day, voice search seems poised to replace keyboard typing.
Mobile-First Indexing
The way and the frequency at which we interact with our mobile devices seems to get more pronounced with each passing year. Google is aware of this trend, and while mobile-first indexing isn’t necessarily new, it’s going to be one vital aspect of website ownership in the years to come, given that it’s been found that about 80{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of searches are currently done through a mobile device. In fact, you can ask any of the companies listed under BestSEOCompanies.com and you’re bound to find that all of them have already adapted their methods with this in mind.
Blockchain-Integrated SEO
The security system that made quite a buzz on the internet is set to become more common, especially since it allows for transparency without having to sacrifice security. While it’s still unclear on how blockchain is going to be used in SEO, it’s apparent that webmasters are going to find a way to use it. There are many who currently experiment with the technology and you shouldn’t be surprised to find blockchain as a common website security measure in 2019.
Artificial Intelligence
One of the biggest buzzwords of 2018 is predicted to become a mainstay in the coming year. In fact, Google already uses artificial intelligence in how its search engine functions. A Google AI called RankBrain is used to perform more specific inquiries in conjunction with the conventional search algorithm. With Google being at the forefront of the technology, you shouldn’t be surprised when AI becomes more commonplace.